TFSF VENTURES
BEYONDWALLSPAY — BRAND DIRECTION
TFSF Ventures · BeyondWallsPay · Brand Direction

Four color directions. Pick the palette you like.

These are not final website designs. These are color schemes for the entire BeyondWallsPay application. Use the light/dark toggle on each concept to preview both modes.

NOTE

The mockups show each color scheme on a sample layout. Toggle light/dark to see how each palette adapts. The final website and app will look different — these are purely for selecting color direction.

Concept 1 · Aurora
Light
Dark
Living gradient. Glass surfaces. Centered gravity.
Animated gradient mesh. Frosted glass elements. Premium and alive.
Deep Indigo
#0F0C29
Violet
#818CF8
Emerald
#10B981
Iris
#6366F1
White
#FFFFFF
beyondwallspay.com
BeyondWallsPay
Money that reaches where it matters most.
One search. Every facility in America. Send in 60 seconds.
Search by name or facility...
Search
beyondwallspay.com
BeyondWallsPay
Money that reaches where it matters most.
One search. Every facility in America. Send in 60 seconds.
Search by name or facility...
Search

Glass surfaces carry into the app.

Frosted blur panels over gradient. The app feels alive as colors shift.

BeyondWallsPay
$100.00
to Anthony
AB
Anthony Bramlette
Send with Face ID
SendActivityPeopleAccount
BeyondWallsPay
$100.00
to Anthony
AB
Anthony Bramlette
Send with Face ID
SendActivityPeopleAccount
YOUR NOTES ON THIS CONCEPT
Every keystroke is automatically saved
Concept 2 · Bloom
Light
Dark
Product-forward. Search IS the hero.
Warm white, violet accent. The hero shows search results live — the product sells itself.
Warm White
#FAFAF9
Violet
#7C3AED
Charcoal
#1A1A1A
Verified
#2563EB
beyondwallspay.com
BeyondWallsPay
Sign Up
Find your loved one. Send in 60 seconds.
Anthony Bramlette
Search
AB
Anthony Bramlette Verified
FCI Herlong · Federal
Send
AB
Anthony J. Bramlette
Marion County · FL
beyondwallspay.com
BeyondWallsPay
Sign Up
Find your loved one. Send in 60 seconds.
Anthony Bramlette
Search
AB
Anthony Bramlette Verified
FCI Herlong · Federal
Send
AB
Anthony J. Bramlette
Marion County · FL

Show the product, not the pitch.

Visitors see exactly what the app does. Real search, verified badges, direct send.

BeyondWallsPay
AB
Anthony Bramlette
FCI Herlong
Send $100.00
SendActivityPeopleAccount
BeyondWallsPay
AB
Anthony Bramlette
FCI Herlong
Send $100.00
SendActivityPeopleAccount
YOUR NOTES ON THIS CONCEPT
Every keystroke is automatically saved
Concept 3 · Canvas
Light
Dark
Banking trust. Radical whitespace. Authority.
Deep navy and brass gold. The brand fills the viewport. Confidence of a bank, simplicity of a modern app.
Deep Navy
#0B2545
Brass
#C9A84C
Forest
#1B5E3C
Cream
#F8F6F1
beyondwallspay.com
BeyondWallsPayHow It WorksFacilities
BeyondWallsPay
Money that reaches where it matters most.
Find Your Loved One
2M+ searchable4,800+ facilitiesAll 50 states
beyondwallspay.com
BeyondWallsPayHow It WorksFacilities
BeyondWallsPay
Money that reaches where it matters most.
Find Your Loved One
2M+ searchable4,800+ facilitiesAll 50 states
BeyondWallsPay
$100
to Anthony
AB
Anthony Bramlette
Send with Face ID
SendActivityPeopleAccount
BeyondWallsPay
$100
to Anthony
AB
Anthony Bramlette
Send with Face ID
SendActivityPeopleAccount

Banking trust, modern simplicity.

Deep navy signals authority. Brass gold adds warmth. Says "your money is safe here."

YOUR NOTES ON THIS CONCEPT
Every keystroke is automatically saved
Concept 4 · Tide
Light
Dark
Horizontal flow. Deep teal. Quiet authority.
Full-width color bands. Deep teal hero. Looks established from day one.
Deep Teal
#134E4A
Mint
#99F6E4
Dark Teal
#0D3B37
White
#FFFFFF
beyondwallspay.com
BeyondWallsPay
Get Started
TRUSTED BY FAMILIES NATIONWIDE
Money that reaches
where it matters most.
One search across every facility. Send securely.
Find Someone
2M+
Searchable
4,800+
Facilities
60s
To send
beyondwallspay.com
BeyondWallsPay
Get Started
TRUSTED BY FAMILIES NATIONWIDE
Money that reaches
where it matters most.
One search across every facility. Send securely.
Find Someone
2M+
Searchable
4,800+
Facilities
60s
To send

Established from day one.

Deep teal signals institutional trust. Mint accent pops on both light and dark.

BeyondWallsPay
$100
to Anthony
AB
Anthony Bramlette
Send with Face ID
SendActivityPeopleAccount
BeyondWallsPay
$100
to Anthony
AB
Anthony Bramlette
Send with Face ID
SendActivityPeopleAccount
YOUR NOTES ON THIS CONCEPT
Every keystroke is automatically saved
Section 5 · Logo Concepts
Light
Dark
15 marks. Pick the ones that hit.
Toggle dark mode to see each mark on dark backgrounds. Every keystroke in the notes fields is automatically saved — just type your thoughts.
B
Initial
Gradient letterform
Auto-saved
Divide
Two sides, one whole
Auto-saved
BEYONDWALLSPAY
Wordstack
Typographic app icon
Auto-saved
Linked
Unbreakable bond
Auto-saved
✓
Trust
Shield + checkmark
Auto-saved
BWP
Seal
Authority lettermark
Auto-saved
Gateway
The way through
Auto-saved
Orb
Energy and focus
Auto-saved
Rise
Growth trajectory
Auto-saved
Facet
Precision + value
Auto-saved
Waypoint
Find them, reach them
Auto-saved
W
Mark
Bold W letterform
Auto-saved
Core
Layered depth
Auto-saved
beyondwallspay
Wordmark
Weight hierarchy
Auto-saved
Stack
Structural hierarchy
Auto-saved